Privacy Policy

Last updated: November 8, 2026

1. Who we are

Hello Amelie is operated by ALPHAVELLA LLC (“we,” “us,” or “our”). This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit helloamelie.co, place an order, personalize jewelry, communicate with us, or otherwise use our services.

2. Information we collect

Depending on how you interact with us, we may collect:

• Contact and order information: name, email address, telephone number, billing and delivery addresses, order history, purchased products, and customer communications.
• Personalization details: names, initials, birthstone selections, inscriptions, or other details you choose to provide for a made-to-order product.
• Payment and transaction information: payment status, method, and transaction references. Payments are processed through payment service providers; we do not need to receive your full payment-card number to fulfill your order.
• Device and usage information: IP address, browser and device information, pages viewed, referring pages, approximate location derived from IP address, and interactions with our website, where collected through cookies or similar technologies.
• Marketing preferences: whether you opted in to email or other communications and your associated preferences.

3. How we use personal information

We use information as reasonably necessary to operate our store and fulfill orders, personalize and prepare products, process payments, arrange delivery, send transactional communications, respond to customer support requests, prevent fraud, maintain website security, meet legal and tax obligations, analyze website performance, and improve the shopping experience. Where permitted by law and consistent with your choices, we may also use information for marketing and advertising. You can unsubscribe from promotional emails using the link in those messages.

4. Cookies, analytics, and advertising

We use Shopify and may use analytics, advertising pixels, and other technologies to support cart and checkout functions, remember preferences, measure website performance, and understand the effectiveness of advertising. Some technologies may be supplied by third parties and may involve cross-site identifiers or activity information. Depending on the laws that apply to you, you may be entitled to consent to, reject, or opt out of certain non-essential cookies or data-sharing activities. Available controls will be presented through our website's privacy tools where configured, and you may also contact us at the address below. We do not treat browser settings alone as a substitute for the privacy choices we are legally required to provide.

5. When we disclose information

We may share information with service providers who help operate our business, such as Shopify, payment processors, personalization and production partners, shipping carriers and fulfillment providers, website analytics providers, advertising partners, and customer support providers. We share information as needed for their services and subject to applicable contractual or legal safeguards. We may also disclose information to comply with legal requirements, protect rights or safety, investigate fraud, or in connection with a lawful business transfer.

6. International processing

Our service providers and operational partners may process information in countries other than where you live. We take steps intended to protect personal information and to comply with applicable requirements concerning international transfers.

7. Retention and security

We retain personal information for as long as reasonably necessary to fulfill the purposes described here, including completing orders, providing support, meeting tax and accounting requirements, resolving disputes, and complying with legal obligations. Retention periods depend on the type of information and why it is needed. We use reasonable technical and organizational safeguards, but no online system can be guaranteed completely secure.

8. Your privacy rights and choices

Depending on your location and applicable law, you may have rights to request access to, correction of, or deletion of personal information, to obtain information about certain processing or disclosures, and to opt out of certain targeted advertising or the sale or sharing of personal information as those terms are defined by law. You may also have rights concerning data portability or sensitive information. We will review requests and respond as required by applicable law, subject to permitted verification and exceptions. We do not discriminate against customers for exercising applicable privacy rights.

To submit a privacy request, contact hello@helloamelie.co with the subject “Privacy Request.” If a privacy-choices or data-sharing opt-out tool is provided on our website, you may also use that option. We will honor legally valid opt-out preference signals to the extent required by applicable law.

9. Children's privacy

Our store is intended for adults and is not directed to children under 13. We do not knowingly collect personal information directly from children under 13. If you believe a child has provided information to us, contact us so we can assess the concern.

10. Third-party websites

Our website may link to services or websites that we do not control. Their information practices are governed by their own privacy notices.

11. Changes to this policy

We may update this Privacy Policy when our services or data practices change or as required by law. We will post the revised policy and update the date above, and provide additional notice where required.

12. Contact

ALPHAVELLA LLC, trading as Hello Amelie
Email: hello@helloamelie.co
Website: helloamelie.co